Pajarraco, your agile marketing agency. Marketing and advertising from Barcelona

Marketing and advertising agency
with creative wings and agile flight.

Our name, Pajarraco, “giant bird”, was professionalised by Alan Cyment
when he applied it to Scrum practices in agile methodologies.

For 16 years we’ve been helping our customers to become more agile, flexible and results-focussed
in their marketing approach. We improve their results on the market,
boost their sales, and we help them to better position themselves in spaces that are increasingly complex and competitive.

We apply agile operation practices
to our work with customers including Kanban, Scrum, Lean and Scrumban.

Our belief is that an Agile methodology gives our customers wings.

We help your brand take flight or to fly better.

 

An Agile team: There is a broad drive in business towards a more collaborative customer
service model in order to offer maximum value. If your business
works in Lean, Agile, Kanban, Scrum, etc.
spaces, your agency should be sharing methodologies with you to ensure that it fits together perfectly
with your internal team. If you’re still not working in these spaces, an Agile agency
is based around the principle of continuous delivery and development,
so we’ll be with you every step of the way in the evolution of your brand as strategic partners.

THE ADVANTAGES OF AN AGILE AGENCY ARE:

Tiempo

GREATER

adaptability, lowering
time to market.

Comunicación

COMMUNICATION

with customers that is more transparent,
instead of just delegating
projects to the agency
and waiting for them to be completed.
Nowadays a creative agency’s
customers want to have a seat
at the table at every step
along the way as the project is developed.

Trabajo en equipo

YOU'LL ALWAYS WORK

with our A Team.
Sometimes large agencies
work really well on their first
projects but over time
they pass off their accounts
to more junior teams.
Here at Pajarraco, the whole team
is fully aware of your project,
and we all work together.

TRABAJAMOS

WE WORK

together, in Sprints:
We break our projects down
into 2-week phases called sprints,
where the team works
on one or more deliverables.
We invite our customers
in to check up on the progress
in each Sprint.
That way we ensure that the final
result meets their expectations.

PROTOTIPAMOS Y TESTEAMOS

WE MAKE PROTOTYPES AND TEST

with real users:
We work alongside our customers
until it is up and running;
you’ll never be alone.

Alas Pajarraco

PAJARRACO PROCESS:

PAJARRACO’S WAR ROOM:

 

Pajarraco’s
bow tie.

{THINKING SERVICES}


CONSULTANCY
Market research and surveys.
Mystery shopping.
Focus groups.
Diagnosis.
Scrum master facilitador
marketing and sales projects.


TRAINING AND COACHING
Internal communications.
Training for sales teams. Sales arguments.
Marketing training with Agile techniques.


GUIDANCE
Brand purpose.
Business culture.
Marketing and communications strategy.
Creation of new businesses, new brands,
new niches, new products.
Rebranding.


BRANDING
Data analysis insights.
Brand naming and storytelling.
Brand architecture and brand voice.

{DOING SERVICES}


AGILE SERVICES 
We connect with our customers’ sprints.


CREATIVITY
Concept ideation.
360º multichannel campaign development: graphics,
Audio-visual, online, mobile, BTL, radio, etc.
Content strategy (inbound marketing).


CUSTOMER EXPERIENCE (CX, BX, EX)
CX consultancy: research, archetypes, CJ map,
service blueprint, touchpoints matrix, etc.
Launch: CX strategy, trade MK,
Test areas, promotions, etc.


DIGITAL
Reach: SEO/SEM, social media management,
Social listening and reputation, influencers & digital PR,
Paid media, etc.
Geomarketing.
Media planning and purchasing.
Production.
PR: events, external relations, sponsorships, etc.

Alas Pajarraco

{PAJARRACO’S TOOLKIT}

The Propulsion Map

Customer Journey Flight MapTM

From the purchase funnel and the steps our
customer takes with this, we design the right touch points
for the brand purpose
and we ground them in specific actions
and tasks for each department
of the brand (marketing, sales, legal, HR, etc.).
To do this, we work with in-depth interviews
with customers and employees, mystery shopping,
best industry practice, etc.

Customer Service Blueprint

This is a “flight map” that helps business
to discover their weak points.
It also identifies where there is room for improvement.
It works with rational and emotional objectives.

Alas Pajarraco

{PAJARRACO'S PARTNERS}

NEWS

Pajarraco’s chicks.

 {
 

Come along and discover our nest,
we’ll make you a coffee just as you like it.

AVENIDA MERIDIANA 358 · 7º C
BARCELONA ·+34 93 274 0314

GPS Coordinates: Latitude: 41° 25′ 40,926″ North - Longitude: 2° 11′ 6,6012″ East

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