All of us birds at Pajarraco like to fly high. So much so that we sometimes
come across a star like Andy García.
Pajarraco came up with the marketing and communication strategy for a client selling
top-of-the-line optical products, and we had to make it as glamorous as possible.
We built the campaign around a one-of-a-kind opinion leader: Andy García. Creating a visual and
conceptual space that stemmed from the goal to reach a mature, demanding target audience,
at the agency we worked to communicate, through graphic advertising,
the message that has becomethe brand claim:
(CHOOSE TO SEE.)