When we think of influencers, we often think of certain profiles in the fashion and lifestyle
sector, whose real impact on sales is being questioned these days. However, there are
communities in which influencers are very relevant and
highly credible among potential brand users.
One of these communities is the graphic arts sector.
Pajarraco drew up a plan to promote influencers and social media to have
an impact on potential users of the graphic arts’ product,
working to be on the top of their minds and incentivising their purchases.
One of the bases of this strategy was to empathise with the artistic community
and its needs, and to get the most influential artists to fall in love
with a top-notch brand in order to generate a community of artists around the brand.